From Data to Decisions: The Power of Algorithmic Attribution in Marketing
Algorithmic Attribution is a powerful method that lets marketers assess and optimize the effectiveness of their marketing channels. AA lets marketers maximize their return on investment through smarter investment decisions for each dollar they spend . Not all companies are qualified for algorithmic attribution despite its many benefits . Not everyone has access to Google Analytics 360/Premium Accounts which allows for algorithmic attribution . Algorithmic Attribution Its Benefits Algorithmic attribution (or Attribute Evaluation Optimization or AAE) is an efficient, data-driven method of evaluating and optimizing marketing channels. It allows marketers to pinpoint the channels that are driving conversions while optimizing media spending across channels . Algorithmic Attribution Models are created by using Machine Learning (ML), they can be trained, and updated with time to keep improving accuracy. They can be tailored to evolving mark...